Services

Three productised tiers: map, land, retain.

Each is structured so a founder can describe what they bought in one sentence. Each has a clear deliverable, a stated timeline, and a price that fits a growth budget — not a board-level capital request.

Tier 1 — Map

India Opportunity Map

Promise. In three to four weeks, you will know where the demand is, which named buyers to target, the regulatory and commercial path in, and a prioritised list of qualified introductions. Or we will tell you to walk away.

What we equip you with

  • Where the demand actually sits — by metro, corridor, KAVACH prime, and OEM digital programme.
  • Named buyer targets, ranked by fit and reachability.
  • The regulatory and commercial path in, with a realistic timeline.
  • A prioritised list of qualified introductions — who we can open, and in what order.
  • A realistic entry sequence: first meetings, then pilot, then contract.

Investment

Fixed $15K to $25K. Three to four weeks. No success fees. No retainer.

Sized for a founder's or growth budget — small enough to commission without a board paper, substantive enough to settle the India question in writing.

Tier 2 — Land

India Landing

Promise. We run the entry — qualified buyer meetings inside the first 60 to 90 days, and a signed pilot or proof-of-concept in around six months — with a senior team working your India function week by week.

What we run on your behalf

  • Buyer meetings secured and run end-to-end — metros, KAVACH primes, OEM digital teams.
  • Pilots and proofs-of-concept scoped, negotiated, and managed to a result.
  • Light-touch local setup — entity, commercial, and contracting basics, as the buyer requires.
  • RDSO and regulatory engagement run for you, where your product needs it.
  • Monthly steering with your HQ. Weekly standups. A senior partner present at every review.

Investment

$8K to $15K per month retainer plus success fees on pilots signed and revenue booked. Aligned incentives — we win when you win.

Retainer alone underprices the work; pure success fees underwrite too much risk for both sides. The hybrid keeps both invested in the outcome, not the activity.

Tier 3 — Retain

India Embedded

Promise. A fractional VP India / Country Manager running your India operation until you are ready to hire one full-time.

What it looks like

  • Continuity at the senior level, delivered by the people who just landed your first pilot.
  • No restart cost. No knowledge handover. The handover is to your own future hire when you are ready.
  • A succession plan, in writing, from day one.

Investment

From $8K per month, calibrated to time commitment and revenue base. Priced for scale-up economics, not a full-time senior salary plus on-costs.

The most common scale-up failure mode in India is "we ran a good pilot and then lost momentum because no one senior was steering the next step." Tier 3 closes that gap.

Headline timeline

How map → land → retain works

The three-to-four-week Opportunity Map produces the decision and the entry sequence. India Landing is the active execution clock — qualified buyer meetings inside 60 to 90 days, and a signed pilot or proof-of-concept in around six months. A full commercial contract and the longer maintenance tail sit at the back end of that work, not at its front; we name the realistic horizon for yours in the Map rather than promising it on a homepage. Tier 3 Embedded follows the first pilot, keeping a senior hand on the next step.